What is social media marketing ?
Social media marketing is the use of social media platforms and websites to promote a product or service.
Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns.
What Is Social Media Strategy?
It documents how a business or organisation will plan, execute, and measure all social media marketing activities.
Step 1: Choose Your Social Networks
Step 2: Use This Free Google Analytics Custom Report To Find Your Highest-Trafficked Social Networks
Step 3: Research Your Competitors' Social Networks To Find Their Largest Followings.
Step 4: Analyse what works for your competition.
Step 5: Experiment With Paid Promotion To Target Your Audience On All Networks
Step
6: Analyse your social media demographics on each channel.
What Are The Steps Required For Effective Social Media Marketing Plan?
7 Steps For An Effective Social Media Marketing Plan are:
1. Audit your current social presence
2.document who your ideal customer is
3. create a social media mission statement
4.identify key success metrics
5.create and curate engaging content
6.invest in a social media management tool
7.track, analyse, optimise.
